UK Treasury Urges CEOs to Boost Economic Confidence Amid Political Tensions
Chancellor Rachel Reeves is orchestrating a concerted effort to counter economic pessimism, warning corporate leaders that negative rhetoric could bolster Nigel Farage's Reform UK. The anti-establishment party now polls ahead of Conservatives and threatens Labour's lead among disenchanted voters.
Microsoft President Brad Smith's recent characterization of Britain as a "force for stability in an uncertain world" features prominently in the Treasury's campaign. Officials have escalated pressure on executives to publicly endorse government policies, particularly planning reforms and green industry support.
The initiative forms part of a broader City charm offensive, with Treasury roundtables explicitly cautioning against economic doomsaying. One Reeves ally condemned what they called a "gutless approach to statecraft," framing Optimism as a strategic imperative rather than mere cheerleading.
